Fix the systems behind growth.
I help sports organizations and tech companies fix the structure that breaks as they grow — decisions, ownership, and execution.
Selected results from client work
€2.7M
commercial revenue generated
18x
return on investment
20+
digital products launched
3 months
from 0 to launch
+60%
ecom revenue growth
Product consulting
For technology led organizations
Helping founders and leadership teams turn unclear digital product direction into focused strategy, practical roadmaps, and disciplined execution.
- Product strategy and roadmap reset
- Product operating model design
- Execution governance and delivery support
Sports & fan revenue
For clubs, leagues and federations
Helping sports organizations build stronger, owned fan relationships and turn them into recurring ticketing, merchandise, and sponsorship revenue.
- Fanbase and fan engagement growth
- Ticketing, merch, and sponsorship monetization
- Implementation oversight and governance
Selected client work
Examples of product, operating model, and growth work for sports and technology-led organizations.
FC Red Star Belgrade | Digital transformation
Multi-year work across fan engagement, CRM, ticketing, ecommerce, app growth, and digital revenue.
€2.7M commercial revenue generated
Microsoft | Operating model & execution design
Turned a complex enterprise workflow into a clear operating model, delivery roadmap, backlog, estimates, and executive-ready implementation plan.
Enterprise complexity translated into structured execution
Veli.io | Digital asset platform strategy
Product strategy, MVP definition, user journey design, and execution support for a digital asset platform.
Fintech product from concept to launch
Get the Fan Value Guide
Learn how Championship league clubs classify fans to drive stronger ticket, merch, and sponsor revenue.
Writing & Frameworks
Essays on strategy, systems, revenue, product, and execution.