Build the right product. Execute with less chaos.
Product strategy and delivery leadership for companies building products in sports.
Selected product and growth results
20+
digital products launched
3 months
from 0 to launch
5x
organic website visits
2.4X
new ecommerce buyers
+60%
eccomerce revenue growth
Building isn't the hard part.
Knowing what to build and organizing a company that can deliver the right product to the right audience is.
Where the work goes wrong:
- The idea is clear, what to actually build isn’t
- The scope keeps growing, the launch date keeps moving
- Product, tech, and business have their own versions of the plan
- Nobody owns the outcome, only their piece of it
- The product that ships isn’t the one that was scoped
You’ll recognize this if:
- You’ve been planning for months and still don’t know exactly what to build
- Engineering is building without clear scope
- The team is busy but the product isn’t getting closer to launch
- Nobody believes the estimates anymore
- Every decision still routes back through you
Selected product work
Product strategy and delivery leadership for companies building digital products.
Microsoft | Operating model & execution design
Turned a complex enterprise workflow into a clear operating model, delivery roadmap, backlog, estimates, and executive-ready implementation plan.
Enterprise complexity translated into structured execution
IWA Learn | Learning platform development
Product design and development of a leading professional development marketplace for the global water sector.
Learning platform built for a global professional audience
Veli.io | Digital asset platform strategy
Product strategy, MVP definition, user journey design, and execution support for a digital asset platform.
Fintech product from concept to launch
This is for:
- Founders and leadership teams with an idea that needs to become a product
- Companies building in sports — consumer platforms, data, marketplaces, media
- Established organizations digitizing products, services, or internal operations
- Organizations that need someone to lead delivery, not just advise on it
This is not for:
- Teams looking only for extra execution capacity
- Engagements without the authority to change scope or priorities
- Organizations looking for a fixed playbook or outsourced delivery
- Companies that want a deck and not someone in the work
What working with me looks like
Three phases. From unclear direction to a product in the market.
2 Weeks
Product and delivery diagnostics
Establish what you’re actually building — and whether the organization around it can deliver it.
Perfect for
Teams with an idea, a stalled build, or a live product without traction.
Key deliverables:
- Value proposition and target customer definition
- Product concept and scope recommendation
- Competitive landscape and market opportunity
- Capability gap scan across the organization — where work gets stuck and why
- Prioritized 30-day plan — quick wins and what to fix, build, and decide first
Outcome
A clear answer to what to build next, and what has to change to build it.
4 weeks
Product definition and delivery setup
Define the product properly, and set up the team to deliver it.
Perfect for
Teams ready to build.
Key deliverables:
- Product definition and scope
- User journeys and core flows
- Roadmap with release sequence and milestones
- Development-ready backlog
- Team structure, ownership, and delivery process
Outcome
A defined product and a delivery plan the team can execute.
8–12 weeks
Product and delivery leadership
Put the plan into execution and ensure it holds under pressure.
Perfect for
Teams that want experienced product leadership through build and launch.
What you get
- Senior product leadership embedded in your team
- Engineering, business and leadership coordination
- Scope and tradeoff decisions resolved before they reach sprints
- Progress reviews anchored to the stated objectives
- Release planning and launch readiness
Outcome
A launched product, and a team that can keep shipping.
Having an idea isn't the same as knowing what and how to build.
Tell me what you’re building and where it’s stalling. I’ll respond personally.
