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Alongside my team, I work with startups and enterprises in all stages of the product life cycle.
How it works
A groundbreaking idea is a great place to start. But at its core, every idea is an assumption. Startups that succeed rarely start by creating exhaustive plans, 5-year sales forecasts and P&L statements based on those assumptions.
Those that go down that route realize that most of the assumptions in their meticulously crafted plans were wrong as soon as they start talking to potential customers and users.
I enable startups in the pre-product/idea stage to succeed by:
Gain validated, actionable insights into your customers needs and behaviours using qualitative user research methods.
Ensure that your product it’s positioned around what the customer values and needs. Figure out what your business must do to succeed.
Gain validated, actionable insights into your customers needs and behaviours using qualitative user research methods.
Create Business, User and Product Requirements and product roadmaps. Estimate what it would take to make your idea reality.
I support startups ready to launch or already in the market with:
Design the UX and UI that is both functional and delightful for your customers
Build your product from 0 to launch-ready – often in as little as a few months
Test all aspects of your future product with real customers using mockups and functional prototypes
I support startups ready to launch or already in the market with:
Create multi channel go to market strategies that serve the right message to the right customer
Recognize the different steps needed to create loyal customers and create the perfect marketing strategy to get them there
Utilize customer feedback and product analytics to improve and grow your product and business
Strategic assessment, planning, advising, and guidance for startup leaders at the executive level
testimonials
Communications Director, The IWA
